Brand guide
The Anfang mark
One canonical geometry, a single warm accent, and a wordmark that stays out of the way. Here's how the brand is built — and how to keep it consistent.
Logo
The full lockup pairs the mark with the “Anfang.” wordmark. Use the mark alone in tight spaces, and the mono treatment on busy or single-colour surfaces.
Construction — “A as a portal”
The mark is an A whose crossbar opens into a portal arch, drawn on one 96-unit grid so spacing stays symmetric at every size.
- Grid: 96 × 96 units
- Apex: 48 / 18
- Feet: 20 / 78 and 76 / 78
- Portal arch: chord 34 → 62, clear of the legs
- Inset: ~14u balanced padding on all sides
- Stroke: 7u regular · 10.5u bold (≤24px)
- The A follows currentColor; the arch carries the fixed Sunrise accent
Colour
Sunrise means exactly that — daybreak: the start of the day, the start of the workday, the beginning the name Anfang stands for. Every workday starts with Anfang. As the fixed master-brand accent — the arch, the wordmark dot, the glow — it stays constant even when a tenant re-themes their own --brand colour.
Sunrise
--sunrise
#FF8A3D
Sunrise Deep
--sunrise-deep
#FF7A2F
Sunrise Light
--sunrise-light
#FFD27A
Spectrum
text-gradient / bg-spectrum
accent 1–3
Sunrise (--sunrise) is the brand-owned accent and is independent of the per-tenant --brand token, so the Anfang mark stays on-brand on any white-labelled surface.
Typography
Geist across the product — tight tracking on headlines, regular weight for body.
Anfang
Start here every morning.
Geist · regular · medium · semibold
Don'ts
A few ways to keep the mark recognisable.
- Don't recolour the portal arch — it's always Sunrise (or mono).
- Don't stretch, rotate or skew the mark.
- Don't add shadows, gradients or outlines to the mark.
- Don't crowd it — keep the built-in clearspace.
- Don't rebuild the geometry by hand — use the AnfangMark component.
- Don't swap the wordmark typeface.